Don’t buy “healthy food and drinks” blindly

Don’t buy “healthy food and drinks” blindly


When I saw concepts such as “0 sugar, 0 fat, and no additives” in the live broadcast room, I bought it with confidence. When I was thirsty and greedy, I saw various tea brands launching “delicious and burden-free” drinks, so I placed my order without any worries… The consumption survey and test results recently conducted by the Shanghai Consumer Protection Committee may give consumers a warning.

On March 8, the Shanghai Consumer Protection Commission raised questions about the million-level Internet celebrity drink “Strawberry Bobo Yogurt” of a certain brand of Xiancao. The test results showed that the lactose content of this drink, which was advertised as “fruit + yogurt”, had an abnormally low lactose content, and the protein and fat content did not meet the standard ingredient ratio of yogurt at all. In addition, this 600 ml drink contains up to 35.3 grams of sucrose, which is equivalent to about 7 sugar cubes. In the face of doubts, the brand recently admitted in its response that the product is actually a “yoghurt-flavored drink” containing only 70 ml of yogurt in a 600 ml drink. In addition, the brand also admitted to adding 30ml of sucrose to the drink. However, no clear answer was given in the response as to the ingredients of the other ingredients in “Strawberry Bobo Yogurt” and how to achieve a yogurt-like taste of the entire drink.

The Shanghai Consumer Protection Commission stated that because there is no explicit product ingredient list for food produced and sold on-site, consumers can only understand and choose products through the brand’s publicity. Therefore, brands have the responsibility to provide true and accurate product information.

The products produced and sold on-site are not worthy of their names. What about the various health foods claimed in the live broadcast room? Recently, the Shanghai Consumer Protection Commission and the Shanghai Nutritional Food Quality Supervision and Inspection Station jointly conducted an investigation into foods with “healthy concepts” in various live broadcast rooms. The survey monitored 100 live broadcast rooms on 14 online shopping platforms, selected various foods that claimed to be nutritious and healthy (low-fat, low-sugar, low-sodium, low-energy, high-protein, etc.), and explained, promoted, and purchased the entire live broadcast. The entire process was recorded to collect relevant evidence, and then relevant tests were conducted.

According to reports, 83 of the 100 live broadcast rooms in this survey involved “sugar-free, no sucrose, no added sugar, no added sucrose” and other related products. From the anchor’s oral broadcast, web page details, product labels and test results In comparison, nearly one-half of the products are false in name. Some products claiming to be sugar-free actually contain very high sugar content. There are a total of 66 “zero added” products involved, covering live broadcasts, web pages and product packaging. and various words such as “0 added coloring” and “0 added preservatives”. But in fact, some products do not need to add coloring or preservatives at all, while some advertising “zero added” is a marketing gimmick. Even if the relevant ingredients are detected in the product, the merchant can still interpret it as “raw materials are brought in.”


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